Dashboards described
Overview Dashboard
(This displays key graphs and tables that provide an overview of the entire
report. Click on the title of a graph or table to navigate to the corresponding
page.)
Visits Trend - This report shows how many times
visitors visited your web site and how long they stayed. The information
is divided into time slices based on the duration of the log file (30 minutes).
Visits are freshly counted during each time interval in the report. Some
visits may span more than one time interval, and therefore a single visit
may be counted more than once. This manner of counting visits may cause
the Visits Trend total visits to exceed the total visits shown on the Overview
Dashboard page.
Unique Visitors Trend - Number of individuals
who visited your site during the report period. If someone visits more than
once, they are counted only the first time they visit. Values of "N/A"
indicate that the detailed data required for Unique Visitors per time period
is not available. This situation occurs when the Top Visitors report has
reached its configured limit.
Visit / Visitor Summary - these panes capture
data summarized from their corresponding graphs and detail sub-sections.
Page Views Trend - graphs the daily total of pages
viewed on your site.
Page View Summary - this pane captures data summarized
from its corresponding graphs and detail sub-sections.
Hits Trend / Summary - no longer relevant - please
see note above under 'Key Terms defined'.
Marketing dashboard
(This dashboard summarizes important information related to online marketing
activity.)
Visits by Referring Site - This report identifies
the domain names and IP addresses that refer visitors to your site. Referring
Site is a web site which refers a visitor to your site by linking to it.
No Referrer represents direct traffic to the web site as one of the following:
1) the visitor typed the domain name directly into their browser, 2) the
visitor bookmarked the site, or 3) the visitor clicked on an email, shortcut,
or other direct link.
Visitors Trend - see Visitors Dashboard
Activity by Search Engine - using the referrer
data, WebTrends tracks entry to your site from the major search engines
(Google, Yahoo, MSN, AOL, Netscape) The Activity by Search Engine provides
the following detail information: The first table identifies which search
engines referred visitors to your site most often, the number of referrals,
and its percentage of the total. The second table identifies the most popular
search phrases for each search engine. The third table identifies the most
popular keywords for each search engine.
Referrers Dashboard
(The table includes statistics on the total activity for this server during
the reporting period. All dates and times refer to the location of the system
running the analysis.)
Visits by Referring site - see Marketing Dashboard
Visits by Referring Page - This report provides
the pages from the sites with links to your site. Detail level for 20 referring
pages is found on the Activity by Referring Page sub-section.
Visits by Referring Domain - This report identifies
the top-level domains that refer visitors to your site. Detail level for
20 ferring domains is found on the Activity by Referring Domain sub-section.
Visitors Trend - see Visitors Dashboard
Search Engines Dashboard
(This dashboard summarizes important information related to specific search
engines.)
Activity by Search Engine - see Marketing Dashboard
Activity by Search Phrase - lists the top search
phrases used by a search engine to direct the visitor to your site. The
Activity by Search Phrase sub-section provides detail on up to 20 search
phrases and the referring search engines.
Activity by Search Keyword - lists the top search
keywords used by a search engine to direct the visitor to your site. The
Activity by Search Keyword sub-section provides detail on up to 20 search
keywords and the referring search engines.
Visitors Trend - see Visitors Dashboard
Visitors Dashboard
(This displays key graphs and tables that provide an overview of the Visitors
chapter. Click on the title of a graph or table to navigate to the corresponding
page.)
Visitors Trend - This report shows how many times
visitors visited your web site and how long they stayed. The information
is divided into time slices based on the duration of the log file (30 minutes).
Visits are freshly counted during each time interval in the report. Some
visits may span more than one time interval, and therefore a single visit
may be counted more than once. This manner of counting visits may cause
the Visits Trend total visits to exceed the total visits shown on the Overview
Dashboard page.
Unique Visitors Trend - Number of individuals
who visited your site during the report period. If someone visits more than
once, they are counted only the first time they visit. Values of "N/A"
indicate that the detailed data required for Unique Visitors per time period
is not available. This situation occurs when the Top Visitors report has
reached its configured limit.
Visit / Visitor Summary - these panes capture
data summarized from their corresponding graphs and detail sub-sections.
Average Length of Visit Trend - displays the average
visit length in minutes, which is roughly calculated by the total visitor
minutes, divided by number of visits. Choose the Visitors Trend sub-section
to see detailed information and an explanation of calculations for this
section.
Visitor Minutes Trend - Number of minutes your
web site was viewed, regardless of who was viewing it. Choose the Visitors
Trend sub-section to see detailed information and an explanation of calculations
for this section.
First Time Visitors Trend - Number of visitors
who had never visited your web site before. Choose the Visitors Trend sub-section
to see detailed information and an explanation of calculations for this
section.
Top Countries by Visits - This report identifies
the top countries of the visitors to your site. For detailed information
on both Visits by Country and Region, refer to the Geography sub-section.
New vs. Return Visits - This report compares the
number of visits by new and returning visitors to your site. New Visitors
are visitors who didn't have a cookie from your site on their first hit,
but had one on later hits. Returning Visitors are visitors who already had
a cookie from your site when they visited. Visitors Not Accepting Cookies
are visitors not accepting cookies from your site. There is no way to determine
if these visitors are new or returning.
Visitors by Number of Visits - This report shows
the distribution of visitors based on how many times each visitor visited
your site.
Top Visitors by Visits - This report identifies
the IP address, domain name, or cookie of each visitor, and identifies the
visitor's relative activity level on the site. If you use cookies to track
visits, Reporting Center can differentiate between hits from different visitors
with the same IP address. To see detailed data, refer to the Top Visitors
sub-section.
Additional related sections:
Domain section provides reports listing the domain
name that generates the most activity to your web site and a breakdown of
top-level domain types.
Geography section reports identify the top geographic
regions and countries of the visitors to your site.
Pages Dashboard
(This displays key graphs and tables that provide an overview of the Pages
chapter. Click on the title of a graph or table to navigate to the corresponding
page.)
Page Views Trend - graphs the daily total of pages
viewed on your site.
Page View Summary - this pane captures data summarized
from its corresponding graphs and detail sub-sections.
Top Content Groups by Visits - This report identifies
the most popular groups of web site pages and how often they were visited.
Click the blue graph title to launch the detail report. For example, Health
Content group totals would be found in this section, but if you need specific
page totals, see the Parameter Analysis section.
Top Pages by Visits Trend - This identifies the
most popular web pages on your site and shows you the number of visits for
each, and displays the average length of time the page was viewed. Click
the blue graph title to launch the detail report. For specific page totals,
see the Parameter Analysis section.
Top Entry Pages - This report identifies the first
page viewed when a visitor visits your site. The most common entry page
is usually the home page, but other common entry pages include specific
URLs that visitors type, pages that have been bookmarked, or pages referred
to by other sites. Click the blue graph title to launch the detail report.
Top Exit Pages - This report identifies the last
page visitors viewed before they left your site. Click the blue graph title
to launch the detail report.
Top Pages by Visits - see Top Pages by Visits
Trend
Top Directories by Visits - primary directories
used during visitor session on your site.
Parameter Analysis
Detailed tracking of specific web pages visited or hits to
a specific page.
Note: Regarding % data - If one visit includes
hits for multiple dynamic pages, as is often the case, each parameter is
counted every time it is used. As a result, the total may exceed 100%.
We track only the 1D data sections:
URL Parameter Analysis by Visits - This report
shows how often each page/parameter pair--or dynamic page--was visited.
A visit is a series of actions that begins when a visitor views their first
page from the server, and ends when the visitor leaves the site or remains
idle beyond the idle-time limit. The default idle-time limit is thirty minutes.
This time limit can be changed by the system administrator.
Custom Page (GUID) - for pages referenced by a
GUID identifier
Custom Page (Common) - for pages referenced by
a Page Name
Health Content Analysis (EPNet DocID) - Healthgate's
new URL reference page
Health Content Analysis (EPNet ChunkID) - Healthgate's
new URL reference page
URL Parameter Analysis by Hits - Number of page
views where this page used this parameter. Each file requested by a visitor
registers as a hit.
Custom Page (GUID) - for pages referenced by a
GUID identifier
Custom Page (Common) - for pages referenced by
a Page Name
Health Content Analysis (EPNet DocID) - Healthgate's
new URL reference page
Health Content Analysis (EPNet ChunkID) - Healthgate's
new URL reference page
Navigation Dashboard
(This dashboard summarizes important information related to online navigation.)
Top Entry Pages / Files - see Pages Dashboard
Single Access Pages - This report identifies the
pages on your web site that visitors open, then exit from, without viewing
any other page. Click the blue graph title to launch the detail report.
Top Exit Pages - see Pages Dashboard
Additional related sections:
Top Paths Through Site - This report tracks visitor
activity beginning with their entry page into the site--the first page they
open--then all subsequent pages during their visit. The default definition
for a page in this context is defined as a document ending with the extension
.htm, .html, or .asp. This definition can be changed by the system administrator.
Browsers and Platforms Dashboard
(This displays key graphs and tables that provide an overview of the Browsers
and Platforms chapter. Click on the title of a graph or table to navigate
to the corresponding page.)
Top Browsers by Visits / Trend - These reports
identify the most popular browsers used by visitors to your site.
Top Platforms by Visits Trend - This report identifies
the operating systems most used by the visitors to the site.
The most widely used site activity data can be found on the